He is an embodiment of the work that we as voice actors need to have prepared. Why is it important? What is the underlying story that you need to tell? What is the emotion you need to have in order to carry the script? In this case, when the client gets up to speak at 1:26 he is our subtext, our research, our backstory if you will. You have to know why you’re talking about it. It’s more than just knowing “what” you’re talking about. At 1:15 – It's always a good idea to ask for clarification if you're not sure about things, just don't belittle the copywriter or client along the way.Īt 1:26 we get a great reminder of what it means for a VO talent to “do their job”. Do it right while you’re in the booth, it’s your job. And as good as your engineer is, there is no magic that will be able to add emotion or passion to your narration. This is not a time for talkback or excuses. At :56, when the director asks for more “verve” it’s your job as the VO to take good direction and step up your game as requested. However, arrogance toward the producer or client can just turn them off to you, beautiful voice or not. Don't get me wrong, a level of confidence is great when it comes to voicing the script as a "storyteller" of the company or confidence that comes from the assurance that you are making the client happy. :) The flow of the video is abruptly stopped, and we’re given a behind the scenes look at our "very confident" VO talent. And by the way, I have a great Throat Spray for you in case you need a quick fix - I know I know - shameless self-promotion. You certainly don't want a dry mouth or anything else to impede your ability to tell the story. And that is really hard to convey when the focus of the voice actor is making sure his voice sounds "confident" (or "pretty" as I like to say).įourth wall be damned, it’s time to take us, the viewer, through the (studio) looking glass. That’s what differentiates great corporate videos these days. Yes, even bland text of corporate copy can blossom with an emotional backstory to make it more engaging and interesting for the listener. The over articulation of the script overshadows the nuanced - but very clear emotion of company pride. The story of the company is lost in the drama of the read.
While this style of VO was a standard "Industrial" style read many years ago, it’s not as relevant or as effective anymore with the smart and savvy consumer of today.
Then the voice-over comes in with a somewhat formal and intense read. We have a nice establishing drone shot with some driving music and flashy video editing. When it comes to corporate videos, this is a common "Who we Are/What We Do" piece of copy, and for the first 37 seconds, it seems fairly standard.
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